Horma and Community Values

Horma: The core of our culture

In Sefar, you are not just a customer; you are an authentic 'Guest'. Because you are staying in residential buildings inhabited by local families, your primary ethical duty is to respect the concept of 'Horma', which reflects mutual respect and conservative family values.

This includes wearing modest and appropriate clothing when moving through shared spaces like staircases and elevators, and avoiding behaviors that might embarrass residents. Your commitment builds a sustainable bridge of respect with the local community.